Knoops opens seventh hot chocolate store in Oxford

21 January 2022

Knoops, the brand that is revolutionising chocolate drinks with its fully customisable chocolate percentage menu, is opening its seventh store on 11 February at 21 Turl Street, Oxford.

Following success after the launch of two new stores in Brighton and Richmond last year, the brand has chosen Oxford as its next destination with the hopes of appealing to the student, tourist and local population, whilst adding a new destination to the vibrant storefront offering in the city.

Visitors can choose from the full range of chocolate percentages for their bespoke hot or cold chocolate experience. There are 20 different types to select, from a sweet, creamy 28% White all the way up to the deep, rich cocoa flavour of the 100% Extra Dark from the Solomon Islands. Knoops also has a diverse plant-based offering. All of the chocolates that are 54 percent and over are suitable for vegans and there are also six non-dairy milks available.

Alongside the drinks offering, Knoops will stock a range of baked goods sourced fresh from Gatineau, the quintessential Oxford artisan bakery which will provide its famous pastries.

Knoops is led by international chocolatier Jens Knoop, who founded his brand on the original concept of Knoopology: the art of crafting the perfect chocolate drink. The brand launched in 2013, opening its first store in Rye, East Sussex, and now has four further outlets across key London neighbourhoods and a coastal store in Brighton.

Jens Knoop, founder of Knoops comments: “We are delighted to be opening a new store in the beautiful and cultural city of Oxford. Oxford is a city drenched in history and natural beauty. We are excited to provide visitors, locals and students a comforting space to visit, or a place to pick up a delicious hot or cold chocolate drink to add to their wonderful memories whilst exploring the city.“