New fitness studio opens in Leeds

21 September 2021

A new fitness studio set up by a former professional rugby player has opened in Leeds.

The Second Yorkshire Feel Electric Wellness Studios has opened in Roundhay, following the launch of its Harrogate studio earlier this summer.

The ground floor premises on Street Lane, North Leeds house multiple training stations and can accommodate up to 400 clients per week.

Feel Electric Wellness was founded by former Leeds rugby union player Jon Wright and focuses on four areas; overall strength and fitness training; rehabilitation, weight loss and toning and sculpting.

It uses Electro Muscle Stimulation (EMS) technology, which is currently only available in a handful of places across the UK.

The new studio was opened by ex-professional rugby player Keith Mason and wife Riona Kelly, who suffered a rare spinal stroke in 2015.

Keith Mason said: "Riona and I have been able to workout together for the first time in seven years since her first spinal stroke which left her paralysed and I can't begin to describe the hope it gives us.

"We've looked high and low for the best physical therapy we can find for her, something that would give her the same high intensity workout as she was used to doing. Thanks to Feel Electric Wellness, EMS tech and the amazing PTs, Riona and I can really dream again."

Feel Electric founder Jon Wright added: "Once I had tried and seen the results from this revolutionary training, I realised that there is a fantastic opportunity to bring this to the UK market. It's very popular on the continent, in the US and in the Middle East, but as usual the UK market is lagging behind."

After hanging up his Harlequins No 1 shirt, Wright initially started out by selling gym memberships. He then opened his own fitness club in 2006 and went on to found Xercise4Less, which he built up to more than 50 clubs and then sold in a series of private equity deals.

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