£57m plan for Pleasure Island site with 370 jobs at hotel, lodges, restaurants and new supermarket

31 July 2020

A £57 million scheme to bring the abandoned Pleasure Island site in Cleethorpes back to life has been unveiled, with a hotel and conference centre, 250 holiday lodges, restaurants and a Lidl supermarket all part of the plans.

The Pleasure Island theme park closed in 2016 after 23 years of business and has remained empty since then.

Now proposals have been released by a consortium including Lidl and Liverpool-based leisure developer YPG to transform the area.

The plans show the hotel and conference centre would have 146 bedrooms, with the high-quality holiday lodges proving further accommodation for visitors to the resort.

Other elements include the Lidl store, which would cover an area of around 1,900 square metres, as well as two restaurants and two leisure units.

A petrol station and drive-thru coffee shop also form part of the proposals for the 23.5-hectare site.

Planning and development consultancy Lichfields has been appointed to progress the scheme and a consultation is now open, with a view to formal plans being submitted to North East Lincolnshire Council by the autumn.

James Cox, associate director at Lichfields, said the proposals followed the site being identified as a designated "resort area" by the authority in its adopted local plan.

He said: "The proposals provide a positive response to the council’s aspirations to deliver all-weather facilities in this resort area of Cleethorpes.

"In addition to enhancing the range of existing retail and leisure provisions accessible to local residents, it would also attract new visitor expenditure to Cleethorpes and generate new job opportunities."

The development area includes the theme park site itself, as well as adjacent car parks and fields bordering the Meridian Park events arena and the Thorpe Park holiday centre.

The plans show some of the holiday lodges would be spread around the central lake, which will also be utilised to provide activities for holidaymakers.

Information from the developers on a dedicated consultation website for the project says: "The holiday lodges will provide high quality, energy efficient accommodation and be designed with reference to the fitties.

"They will be laid out around the central lake which will provide a range of water-based activities to holiday makers."

The hotel and conference centre also aims to attract new business visitors to Cleethorpes, while the overall project looks to provide all-weather tourism, leisure and retail uses for the brownfield site and add to the existing facilities already available in the area.

The developers also estimate that once operational, the new facilities would generate around £13.2 million per year in spending by visitors.

Pleasure Island opened to its first visitors on May 27, 1993 and attracted thousands of people to ride on iconic attractions such as The Boomerang rollercoaster.

But dwindling visitor numbers and rising costs led to the decision by owner Melanie Wood to close the park at the end of the 2016 season .



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