Chill Factore acquired by The Snow Centre

07 April 2021

The operators of The Snow Centre in Hemel Hempstead have acquired the Chill Factore in Manchester from U+I, for their second indoor facility.

Chill Factore has two indoor real snow slopes – a 180m main slope, the longest in the UK, and a 40m lesson slope – plus a designated fun zone for sledging and snow play.

The complex also has cafés, bars, and restaurants as well as retail brands, such as Evans Cycles and Snow & Rock.

U&I said that the sale is part of its ongoing strategy to dispose of non-core assets and boost its balance sheet.

“It complements our existing business extremely well and was the most obvious way to expand our role in the growing UK Snowsports industry,” said the Managing Director of Snow Centres Ltd, Ian Brown. “We are hugely excited by the prospect of working with a highly accomplished Chill Factore team and building on their considerable success to date.”

Chill Factore was reportedly put on the market with an asking price of £20m in January 2021, but no details have been revealed about the financial aspects of the deal.


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