Ice cream brand to join Chinatown London

25 November 2021

Shaftesbury has announced that Yolé, a no-sugar added ice cream and frozen yogurt brand has selected Chinatown London for a UK debut.

Yolé will be bringing its no sugar-added ice cream and frozen yogurt recipes to Chinatown London from later this month, at 74 Shaftesbury Avenue in a 309 sq ft unit. The brand has an extensive presence in Southeast Asia, with its flagship in Singapore and over 30 stores throughout countries such as Indonesia, Taiwan, Cambodia, and Malaysia.

Yolé’s special recipes, formulated at their European HQ in Spain, ensure the no sugar added ice creams and frozen yoghurts retain the full taste and texture. Available in soft serve or tubs to take away, Yolé’s flavours include favourites such as matcha and chocolate-hazelnut. The menu also includes freshly made milkshakes, boba, and ice cream bars, with countless combinations of toppings for customisation.

Yole will be joined by art toy brand, Pop Mart, which has selected Chinatown London for a European flagship and UK debut.

Andrew Price, Property Director at Shaftesbury, commented: “Chinatown London is about bringing what is popular and relevant in East and Southeast Asia to one of the most important culinary and cultural cities in the world. Pop Mart is now a market leader in China, in a sector that has really gripped millennials and is worth billions globally, while Yolé combines European techniques with experience of what works well in countries like Singapore and Indonesia. Both make great additions to Chinatown London, adding to the amazing array of F&B, retail, and leisure operators already here.”

Milad Nawaz and Salman Qureshi, Owners of Yolé, said: “Ice cream can be healthy and delicious, and the incredible following we already have across the globe is testament to this. Chinatown London is such a buzzing location, and it makes a lot of sense for us to be here, given the popularity of Yolé in Southeast Asia. We cannot wait to open and showcase what we’re all about.”

Hanover Green represented Chinatown London. Pop Mart and Yolé dealt direct.


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