Hotel group to develop new hotel within Park Plaza Victoria

27 November 2023

PPHE Hotel Group has secured planning consent from Westminster City Council to develop a new hotel within the Park Plaza Victoria London property.

Under the new plans, the group will convert 6,500 sq ft of predominantly subterranean space to a new 179-bedroom hotel with a separate and dedicated entrance.

The current 299-bedroom Park Plaza Victoria London hotel will continue to operate standalone in its current form.

On completion, the group will operate a dual-branded hotel consisting of the Park Plaza Victoria London and a ‘midscale lifestyle’ product for which the brand is yet to be announced.

Boris Ivesha, president and chief executive officer, PPHE Hotel Group said: “This is an exciting new project utilising an existing asset and operations in a sought-after location to maximum effect. Situated in the heart of the city, this 179-room property will further enhance our London portfolio, broaden our accommodation proposition, enabling us to tap into a new guest demographic, whilst maximising returns. The strategy here is consistent with the Group’s longstanding approach to building long-term shareholder value through the measured use of its balance sheet and tactical capital investment.”