Advisory firm GJC starting own pubco in SW

02 October 2020

South-West based advisory firm GJC has strengthened its hospitality division with some new appointments. Joining the team is Bruce Wakeling former Operations Director at SSP, Andy Singleton who joins from Patisserie Valerie where he was Group Property Director, Lee Anderson-Frogley former Head of Finance at Towergate Insurance and Kam Bains formerly of Punch Taverns and InterContinental Hotels Group. The new additions already join a stellar cohort of industry leading experts who have a wealth of knowledge and expertise are on hand to provide a one stop shop support for hospitality businesses.

This newly formed team of like minded experts have in the past been responsible for multi award-winning startups and boosting the fortunes of hotels and the high street alike. The current situation has confronted the hospitality industry with an unprecedented challenge with recovery expected to take years. The GJC’s hospitality team recognise the uphill battles ahead and are on hand to offer a full turnaround support package that includes all aspects from operational improvement, strategic planning, financial support, marketing strategy and property advice.

GJC CEO Gavin Jones said: “I’m absolutely thrilled at our recent appointments. The last few months have been absolutely devastating for the hospitality industry but I’m confident we now have a team with the right mix of experience and knowledge to support wherever we can. We are in very uncertain times right now but I genuinely believe that opportunities are to be had and we want to be on hand to support those, so much so that we’re also actively seeking out opportunities ourselves. I’m putting my money where my mouth is and using this team of experts to help start up our own Pub Co. This is an exciting time for us and we like everyone else recognise the challenges ahead but we’re using this as an opportunity to prove our worth.”

The company is close to securing its first pub, in Devon.