Trafford Palazzo has welcomed family leisure concept Nerf AX in a 35,000 sq ft space

29 November 2023

Peel has announced the full launch of family leisure concept NERF AX at Trafford Palazzo, the UK’s first next generation experience centre. A first-of-its-kind, NERF AX has been created through a collaboration between toys and games giant Hasbro, and Rocafella Leisure Group, an innovative Manchester-based leisure operator and consultancy.

Following its soft launch period, the 35,000 sq ft space is now open in full 7 days a week. The successful soft launch has demonstrated the strong appeal and potential of the unique concept, setting a solid foundation for full-scale operations. This space brings together four zones of NERF-themed leisure, each boasting a different aesthetic and bespoke gameplay tailored for both children and adults, ensuring a diverse and engaging experience for all visitors.

The concept also includes an official NERF store selling apparel, sports equipment, and toys. The food and drink offer is provided by Archie’s, another Manchester-born brand, serving handmade smashed burgers, waffles, and milkshakes.

Chris Hayes, Rocafella Leisure’s Chief Executive Officer, said: “The UK hasn’t seen anything like this before, and Trafford Palazzo demonstrated a likened approach to launching debut leisure concepts, so we are delighted to be introducing the first-ever NERF AX here. We have worked exhaustively with our partners Hasbro to curate a first-class venue, one that will provide amazing experiences and memories for every guest.”