British Land signs the UK’s first JOHN REED gym

20 February 2020

Broadgate’s transformation into a world class, mixed use destination continues, with the UK’s first JOHN REED gym and six new retailers signing at 100 Liverpool Street. The new lettings take total retailer occupancy (excl. F&B) in the building to 83%, with just two units left to let ahead of the building’s opening this summer.

German gym operator JOHN REED will be opening a 22,000 sq ft gym over two floors. JOHN REED is a unique fitness concept, focussing on cosmopolitan design, great music including live DJs and a range of challenging fitness exercises suitable for everyone.

Further retailers to commit to 100 Liverpool Street include Tommy Hilfiger, the premium American clothing brand; British jeweller Monica Vinader; skincare, beauty and cosmetics brand L’Occitane and footwear retailer, Dune London. Luxury beauty retailer Space NK and International British fashion brand Reiss are returning to Broadgate following the success of their previous stores at 100 Liverpool Street.

100 Liverpool Street is a 520,000 sq ft redevelopment designed by Hopkins Architects, with a focus on technology, sustainability and wellbeing. Over 11,000 tonnes of carbon have been saved through the construction of the building; 7,200 tonnes of embodied carbon saved thanks to around 50% of 100 Liverpool Street’s existing structure and foundations being retained, with a further 4,100 tonnes set to be saved through carbon-efficient design and low-carbon materials.

Marcus Adam, Head of Marketing and Music, JOHN REED, said: “We are proud to announce JOHN REED’s first opening at Broadgate, London. With its vibrant music, culture, arts and lifestyle scene, we are very excited to be bringing our lifestyle fitness concept to the city.”

David Lockyer, Head of Broadgate, British Land added: “We’ve had exceptional leasing success at Broadgate, where the calibre of retail occupier really sets the tone for the rest of the campus. The commitment of these high quality brands to Broadgate is an excellent endorsement of our strategy to transform the campus into a vibrant, mixed use destination.”

The masterplan for Broadgate will deliver 4.9 million sq ft of new and redefined workplaces, retail and restaurants, bringing people together to work, shop, drink and dine.

CWM and CBRE advised Broadgate JV on the lettings.