SOHO Coffee Co. & The Restaurant Group – expanding further into the travel sector

21 September 2020

Marking its entry into the rail market, SOHO Coffee Co. and TRG are partnering to open a premium location in Liverpool Street Station.

Originally due to open as the UK went into lockdown this new franchise partnership delivers a SOHO format exclusively developed for TRG, designed for rail travellers to offer quick, fresh, handmade food across all day-parts. A strong hot food range is at the core of the offer, building upon the customised hot food range already available across the SOHO high street stores. The SOHO NPD team have stayed true to SOHO’s inclusive vision of ‘something for everyone’ with travelling foodies enjoying hot sandwich choices from vegan meatball marinara, and the dirty bird, to toasted cheesy sausage and onion melts and the full SOHO breakfast.

TRG has a long standing relationship with Network Rail and offering high quality own and partnership brands in train stations across the country. This brand new unit represents TRG Concessions’ strong ongoing commitment to their partnership with Network Rail.

SOHO Coffee Co. Managing Director, Penny Manuel enthused: “We are thrilled to be at the start of a new partnership with TRG and opening our first rail SOHO. Despite all the challenges 2020 has presented the hospitality industry, we are pleased to be looking ahead, tackling new marketplaces and retail opportunities.

“We have a highly energetic, opinionated and committed team who are rightly proud of the brand they have created. Constantly innovating and driving forward, their goal is to make SOHO a way of life for as many people as possible through offering carefully crafted and original food and drink, delivered with shiny service.

TRG Managing Director, Jonathan Knight added: “Disruption to business in 2020 has been extreme so it is great to be back to something more normal, launching a new partnership to serve passengers using a major London rail station. We’re excited to see what the Soho Coffee and TRG Concessions collaboration creates in the future.”